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J.J. & Elaine Callari
J.J.'s Locksmith Service
www.jjlocksmith.com
Gainesville 352-336-6991
Toll Free 888-680-9075
Certified Licensed
Bonded Insured
When reputation counts, you can count on us!
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J.J.'s Locksmith Services, Gainesville, Florida
Print Ads For 2006 & 2007
Our Ads In Print

We don't do as much print advertising as we used to.
The telephone and phone book companies keep merging, buying each other, and saturating the market with too many directories.

With every merger or buyout, the acquisition cost is then passed on to the advertisers when the 'new' owners increase rates from 33% to 50%.

Rather than pass this cost on to our customers, we decided to build our business the old fashioned way;
By building our reputation one job at a time, through service excellence and unflinching quality workmanship.
After 14 years, most of our business comes from repeat and referral customers.

That doesn't mean that we don't want or need new customers, just that we don't necessarily depend on overpriced yellow pages advertising to reach them.

Since 1997 our homemade website continues to grow in content and popularity.
This website allows us to present deeper and more useful information than any yellow pages display ad ever could.

The big ad below was the last of our display advertising to appear in the 2006 Source Book under the ownership of Transwestern Publications.
During 2006, Transwestern was acquired by The Yellow Book USA.

In 2007, the Source Book ceased and was replaced by the local Yellow Book.
With the acquisition came a huge rate increase which we could not justify in our budget.

As a comprimise, we downsized the ad you see below to fit in the column of the new Yellow Book Locksmith section on page 395 of the Gainesville Yellow Book for 2007-2008.
The same ad appears under the heading of 'Real Estate Management' on page 514.

In all other published phone directories for Gainesville, look for our listing under 'Locks and Locksmiths'.
Our listing can also be found in most online phone directories regularly serving our area.

Better yet, ask your friends, neighbors, co-workers, realtor, or property manager if they've already heard of us or know of our work.
You may be pleasantly surprised to see how many people you know that we may have already helped or served.

However you find us, Elaine and J.J. always do their best for every customer, creating value, quality, and security, one job at a time.

The old fashioned way.
J.J.'s Locksmith Services
Display ad for 2006 and 2007
Link in photo takes you directly to our ad online at Yellowbook.com
This ad appears on page 263 in the 2006/2007 Source Book/Yellow Book, widely distributed throughout North Florida.

A condensed black and white version appears in the Gainesville Yellow Book 2007-2008 on pg. 395 in the Locksmith section,
and also on pg. 514 in the Real Estate Management section.

Clicking on the photo will link you directly to our new (as of Jan. 2008) advertisement at Yellowbook.com.

Thank you for your interest.
Please consider us first for your lock, key, and security needs.